How did you come up with the name "GRIFTED" and what does it mean?

One of the most common questions I get in interviews and by customers is: How did you come up with the name "GRIFTED" and what does it mean?

(WARNING: UNINTERESTING)

According to the Oxford English Dictionary online, the word "grift" doesn't even exist. (It's also coming up as a typo in this spell check.)

According to the Random House Dictionary however, to "grift" basically means to obtain money falsely through the use of swindles, frauds, dishonest gambling, etc... I don't know how many of you have seen the movie Grifters (one of my favorite movies by the way-- and that's actually just a coincidence!), but it gives you an idea of what it means to grift. 

Now because of its actual meaning, I'm always a little reluctant to share this information with people as it can be read in several ways and not always in our favor.

How we actually got the name goes like this:

Originally, the store was going to be called "Gifted", for pretty obvious reasons. We sell gifts. We're gifted. You're gifted. You've been gifted... We're gifted to have created gifted gifts for you the gifted gift giver to gift to your gifted gift receivers (pant! pant!)...But there was a problem with that name. It was just a little too Hallmark-y for us; too Precious-Moments-y, not that there's anything wrong with that, but it's just not what we were trying to express. I think you can tell that from our products. We needed something a little grungier with a little bit more of an edge. We were pressed for time and we couldn't come up with anything we liked better so we decided to start with "Gifted" until we could come up with a more suitable name. We sent the assistant out to make our first batch of business cards, and when they came back, they read "GRIFTED". It felt just right! ("Grifted"... doing business in China.) SO... it was just a typo. No hidden meanings. No fancy word play. And as anti-climactic as this story is, don't say I didn't warn you! I've just been asked so many times that I felt I needed to write it. 

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